Get Back to Basics With Green Tea
All hair types can benefit from the amazing shampoo and conditioner in the Back to Basics Normalizing Green Tea regimen.

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Volume Up or Volume Down:
Get New Texture Options with Wellastrate™ and Voluminate™

Wella introduces new Wellastrate, a new, innovative texturizer that helps reduce the volume of the hair up to 85 percent, and Voluminate to help build incredible, natural-looking texture and movement.

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Give Winter-Stressed Hair the System Professional “Spa Treatment”
The combination of cold, outdoor temperatures; dry, indoor heat; and hot tools can damage and dry hair, cause static flyaways and make every day seem like a bad hair day. Bring your clients’ hair back to normal and watch it shine with System Professional Repair Shampoo, 30-Second Repair Crème, Power Mask and Keratin Oil.

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Get Back to Basics for the Holidays

It’s that unofficially official fun time of year – the Holiday Season — when we do extra-special things for those we love and care for. In the flurry of activity, look to Back to Basics to keep hair healthy and in style and for many of the great gifts of the season.

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Brown’s the New Black for Neutral Wear on Skin and Hair This Winter

After years of playing a supporting role to their more assertive chroma cousins, brown-based hues have assumed the spotlight. In beauty, fashion and décor, tones of toffee, mink, nutmeg and caramel are turning up with increasing frequency. To support this trend, Wella has introduced its Color Touch and Koleston Perfect Frosty Browns series — a collection of five demi-permanent and permanent hues ranging from walnut to pale almond.

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